What is Purpose, Anyways?

Many people struggle to grasp the concept of purpose, because it's not something you possess like a car or a home. Instead, it's a way of being. It manifests in our actions and thoughts. Which is why we define purpose as:

Living out your highest values every day.

It sounds simple, but don't let that fool you. Very few people can honestly say they're living their highest values daily. It comes down to one of two problems:

1. Not identifying values

2. Living others' values even after identifying one's own

Rarely do people identify their own values and live in perfect alignment with them. (Note: If you are such a person, you can stop reading now. You don't need The Purpose Method.)

The Birth of a Solution

We spent years searching for this solution for ourselves before eventually creating this training. You see, we've had the following experiences:

We've chased shallow achievement

We've 'had it all' on the surface

We've lacked joy in our work

We've been unhappy in relationships

We've lived for others' values

We realized there was a problem

And most importantly, like you, we decided to do something about it.

The Purpose Method has been delivered to 100's of people already, and with every new graduate, we know we've developed a proven system for committed and growth-oriented people to develop and live their purpose. It starts with your commitment. And, since you're still reading, we're going to assume you're committed.

Our Proven Steps to Purpose

  • Step #1: Identify Your Values

    Most people never identify their deepest values, let alone live them. In The Purpose Method, we'll provide you with a system to identify, measure, and track your values. This shines a spotlight on where you need to focus your life energy.

  • Step #2: Envision Your Purpose

    Using our guided questions and writing exercises, you'll use your unique ability to foresee a better life. You'll put your mind in a creative space and imagine the possibilities. You'll discover what life could look and feel like with purpose. With this compelling vision in place, you'll move onto the more practical steps of the process.

  • Step #3: Test Your Purpose

    Just as with a great business idea, you need to validate your purpose before attempting to live it. That's why we've created a powerful deathbed process where you look at your life from the end and imagine that you've lived it as planned. If it's strong enough you will move into the planning phases of the purpose method. If not, you will update and tweak your stated purpose.

  • Step #4: Aim Your Sights

    The problem with most goals is that they aren't based on your deep values. But value-based goals are healthy, external measures. We'll provide you with a simple but effective goal setting framework that ensures you act towards your deepest values. Goals are vital signposts along the way, but they're too big to guide daily action. We'll show you how to break each goal into bite-sized objectives that ensure your activities are aimed at your deepest values.

  • Step #5: Determine Your Investment

    Whatever life you're currently living has come at a cost. In much the same way, the life of purpose you're choosing will also come at a cost. This is where so many fail. Because, unless you're willing to invest in your purpose, it'll be nothing more than a grandiose dream.

  • Step #6: Plan Your Updates

    By the end of The Purpose Method, your entire purpose plan will be in place. But then life will punch you in the face... repeatedly. This is why we'll prepare you with a method and schedule to update and recommit to your purpose.

Follow the Proven Steps to Identify and Live Your Purpose

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Create Lasting Change

We've all gotten excited about change only to lose our way. Well, we've thought of this in advance and tested a solution. 

It's called The Purpose Constitution™

Just as the greatest nations on Earth rely on a constitution to guide them, you'll do the same. 

Your Purpose Constitution™ will stay with you as a reminder to act as your best self. Ensuring you don't make decisions based on your shifting, moment-by-moment thoughts, and desires.

 Whenever you have a dilemma or decision to make, you'll refer back to your Purpose Constitution. This ensures you make decisions based on your deepest values.

Heres what it looks like:

  • 1. Values' Ledger

    The Values' Ledger is a key part of The Purpose Constitution that will allow you to measure and track where you stand in relation to your deepest values. No more fooling yourself or straying off track. You'll always know where to place your attention.

  • 2. Purpose Declaration

    Using our powerful questions, your best self will envision the future. Then, you'll declare your purpose. This compelling vision will be your personal reminder of what's possible. This is your own version of "life, liberty, and the pursuit of happiness."

  • 3. Investment Prospectus

    Whatever life you're living has come at a cost. Creating your life based on purpose will also come at a cost. It's easy to get excited by a new life, but unless you're willing to invest in your purpose, it will be nothing more than a grandiose dream.

  • 4. Valued Targets

    With the big picture work work complete, now we undertake the work to actually make it real. Setting targets based on your values keeps you focused on what actually matters daily. Achieving value based goals doesn't leave you feeling unfulfilled.

  • 5. Purpose Objectives

    Next, you'll next break your goals into bite-sized objectives. This is a constantly updating set of tasks in alignment with your best self. What would it feel like to know that even mundane tasks are in service of your best self? There's no wasted time when acting on values.

  • 6. Amendment Map

    You will grow, change, shift, and achieve goals. As you do so, your life purpose will change with you. Following an expired purpose is unfulfilling. This is why The Purpose Constitution comes built-in with scheduled time and a method for amending.

Be the Founder of Your Own Purpose Constitution

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Meet Your Instructors

  • Michael Muscari

    Michael Muscari


    Mike Muscari discovered his talent for business early. And at age 34, he's already built multiple 6-figure businesses in the service and e-commerce sectors. An entrepreneur through and through, The Purpose Method reflects his entrepreneurial drive. There are no fuzzy edges here. The program is designed to create actual results. Mike has been delivering earlier versions of The Purpose Method for 3 years. And his favorite thing to do is sit in cafes doing one-on-one and small group consulting and coaching sessions. Using this method, he's helped countless entrepreneurs and individuals get real results in business and life. Mike is an expert in: business strategy, group leadership, marketing strategy, e-commerce, sales, and purpose.
  • Zander Robertson

    Zander Robertson


    Zander Robertson is a creative entrepreneur, turning ideas into sale-able solutions. He's been on his own purpose journey for at least 8 years. And when he took an earlier version of The Purpose Method, Zander immediately grasped the power of Mike's systematic, repeatable approach. He implemented the system and continues to use it to guide his life. Soon after meeting, Zander and Mike began working on this version of The Purpose Method. Zander is the writerly influence on this two-man team. He wrote every word on this page, along with millions of other words on other pages (and in books). Zander is expert at: writing, editing, website and email management, and purpose.


What Others Are Saying About The Purpose Method

“I'm a young hustler, doing well as a digital marketer. It was easy to get caught up in the standard narrative that my work and my own concerns are all that matter. Doing The Purpose Method helped me realize where my deepest values lie. I wanted to give more of my energy to a mission bigger than work and making money. And I've made some powerful life choices with this knowledge. ”

Tyler Bowles, Independent Digital MarketerTyler Bowles, Independent Digital Marketer

“The Purpose Method has completely changed the way I live my life. Prior to meeting Mike and doing the Purpose Method, I moved through the world without direction, in a way that felt inauthentic. I was working passionless jobs just to pay bills, spending time with people who didn’t inspire me, and in relationships that left me feeling unfulfilled. Life can be overwhelming, especially as a young adult, and not having a why behind my actions left me feeling confused, as though I would never live up to my true potential. The Purpose Method has given me the tools to identify who I want to be in the world, the perspective to question why I do the things I do, and the confidence to move towards my vision. Now that my thoughts, words and actions are aligned with my purpose, I feel like I've finally stepped into the life I was meant to live. ”

Katherine Bertrand, Freelance WriterKatherine Bertrand, Freelance Writer

“A couple years ago, I moved to a new city, and it was a challenge to establish myself. I did The Purpose Method with Mike, and life became a puzzle, with pieces fitting in place. I took my fitness to the next level, which gave me confidence. Then I started looking for career opportunities. Within a year I started working at an amazing company and launched a side business that's growing.”

Luke Marek, Owner at Oak & OreLuke Marek, Owner at Oak & Ore

“I didn’t know what to do so I chose the safest path of studying law in college. As soon as I started working as a lawyer, I realized it wasn’t for me. I didn’t know what my next step was but I knew I needed a change. I found the Purpose Method during this time and it resonated with everything I was looking for. It gave me a clear direction and a solid 'why' for what I was going to do next. I started my own business and have never been more excited by my own life than I am now.”

Thomas Walker, Co-Founder of Metta Beverage Inc.Thomas Walker, Co-Founder of Metta Beverage Inc.

“I was working at a well-established consulting firm, making a great living and getting lots of external validation from friends, colleagues, clients, etc. But I felt hollow thinking about a future of this. I questioned whether this was actually something I felt deeply called to do or if it was just what everyone else thought I should do. I had long held the dream of unshackling myself from my desk job and doing work with more depth. But I was scared to take the leap and had reservations about what others would think. Going through The Purpose Method with Mike, I realized where there was misalignment. After that I knew I needed live my values. I formed an incredible new partnership and now work in my purpose everyday. There have been challenges, of course, but I've done well. And I turn to my purpose whenever I need guidance.”

Travis Streb, Executive Coach and ConsultantTravis Streb, Executive Coach and Consultant

“As a professional soldier, I had a built-in purpose. But I struggled post-military to identify my own values. I knew I wanted to help people in the personal growth space. But I lacked clarity. Using the Purpose Method I figured out the next steps. The frustration melted away. Before I felt like a Ferrari revving its engine at an intersection. But now I'm making consistent progress and doing meaningful things.”

Ryan Thomas, Host at The Intimate LifestyleRyan Thomas, Host at The Intimate Lifestyle

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